Insights
Guides to buying creative, stand, brand and web work
You have the brief and the budget, and no two proposals describe the job the same way. What a proposal leaves out usually turns up on the final invoice. These guides cover what the work should cost, what you should be handed at the end, and who should do it.
Small budget exhibition stand: where the money should go
Small budget exhibition stand: what the number has to cover, three things to pay for first, what to leave out, and how to brief a designer on a fixed figure.
11 October 2026Custom vs modular exhibition stand: how to choose
Custom vs modular exhibition stand: what each costs over one show and over five, how each copes with an awkward plot, and the sum to do before you sign.
11 October 2026Giant bottle display size: how to scale a 14.5 cm bottle
How to size an oversized bottle display: the scale arithmetic, eye level, viewing distance, door and van limits, and what to settle before you fix the size.
7 October 2026What a brand strategy consultancy delivers
What a brand strategy consultancy should hand you at the end, in deliverables you can check, and how to tell strategy work from a rebrand with a new invoice.
26 September 2026Website design agency, freelancer or in-house: how to choose
Website design agency, freelancer or in-house team: what each route costs you in money, time and risk, and the four questions to ask before any build starts.
26 September 2026Exhibition stand design cost: what sets the price
Exhibition stand design cost turns on floor space, structure and reuse. What a design fee covers, what it leaves out, and four questions to ask before you sign.
26 September 2026Advertising agency or creative agency: the difference
An advertising agency and a creative agency now do much the same job. Where the real split sits, what happened to media buying, and which one your brief needs.
26 September 2026