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Questions about Brand Room

About Brand Room

About Brand Room · How the brand visualiser works · Logo, type, colour, tone of voice and guidelines · Concept and product design · Branding questions answered

How does the brand visualiser work?

You tell Hal, our design assistant, what you want made. A priced brief fills in on the left as you answer, and the centre draws your product to scale beside a 1.80 m person. You can change your answers and see the budget move as you go.

Is the budget on the brand page a quote?

No. It is an indicative band, shown excluding VAT, so you can judge whether the project is in the right place before you commit anything. Final cost depends on size, finish, quantity, delivery and installation. The studio checks the figure and confirms it within two days.

What if the budget is higher than I planned for identity?

Type in the budget you have. The tool proposes the smallest changes to scope that bring the project to it, and applies them to what you see on screen. You get a lower specification for your money, not the same thing for less.

I already have a quote from someone else. Can you compare?

Yes. We do not match prices, but we will go through a written quote line by line against our scope so you can see what each includes. If you need to pay less, we offer a version at your figure with a clearly stated scope.

What happens after I finish with Hal?

You can save the project to an account, book a call, forward it to a colleague or download the pack. If you go ahead, drawings come first and you approve them in writing before anything is made.

What does a brand identity include?

A logo, typography, colour palette, tone of voice and a set of brand guidelines that explain how to use them. Label and packaging graphics are part of it where the brand sells a product.

Do you design products as well as brands?

Yes. Brand Room covers concept and product design: sketches, form studies and the render you sign off before anything is made.

Can I see my product before it is made?

Yes. The visualiser builds a 3D model from your description and a final render shows it as we would make it, so you decide with something concrete in front of you.

Will you work from my existing logo?

Yes. Tell Hal what exists already and the scope reflects it, whether that is a refresh, a rebuild or a first identity.

What are brand guidelines for?

They keep a brand consistent when other people use it, from printers to shop-fitters. They set out logo use, colour, type and tone so decisions do not have to be made again each time.

How is the brand budget worked out?

The tool asks what you need and shows an indicative band, excluding VAT, for the identity, guidelines and any product design that follows. The studio confirms it within two days.

What does a branding agency do?

A branding agency works out how your brand looks and sounds, then draws it for the places it will actually appear. At Brand Room that means the logo, type and colour, tone of voice, guidelines, packaging graphics and, where you sell a product, the product concept and the render you sign off.

Who is Brand Room for?

Brands that make physical things, whether you are starting from nothing, tidying an identity you already have, replacing it or adding to it. Hal asks which of those it is, so the scope matches your starting point.

How does a branding project run from brief to handover?

You tell Hal what you are launching and a priced brief fills in beside it. A sketch and a render come first for you to approve, then the identity, the packaging graphics and the guidelines follow from it. At the end the files go to whoever needs them: your team, your printers and manufacturers, or another agency.

How long does a branding project take?

Weeks for a logo and a short guide, and longer for a full identity that has to appear on many things. Two answers move it most: how many things will carry the identity, such as signs, packs, pages and uniforms, and how many people have to agree it. Hal asks both, and asks the date you need it by.

What does readable at label size mean?

It means the logo, type and colour are drawn to stay clear on the smallest thing they will sit on, such as a label, a cap or a tube, and checked at that size. A mark that only works on a poster is a common way for a brand to look weak on the shelf.

Can you design the product and the brand together?

Yes. If there is a physical product to show the identity on, whether one product or a range, the product design and the identity are worked out together so the two look like one idea.

Will the identity work in other languages?

Hal asks whether it will be used in English only, in other Latin-alphabet languages or in other scripts. Type is chosen with that in mind, so you do not discover a problem when the first translated pack arrives.

Who needs the brand files afterwards?

Printers, manufacturers and sometimes other agencies. The guidelines and the files are prepared for them, so they can use the identity correctly without ringing you each time.

What do I need to bring?

Your current logo or guidelines, your website, photographs of your product or packaging, and examples of brands you like all help. If you have nothing yet, that is also a fine place to start.