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Brand activation
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Questions about Activation Room

About Activation Room

About Activation Room · How the activation visualiser works · Launches and brand moments · Experiential ideas made physical · Activation questions answered

How does the activation visualiser work?

You tell Hal, our design assistant, what you want made. A priced brief fills in on the left as you answer, and the centre draws an approximate scale drawing of your activation beside a 1.80 m person. You can change your answers and see the budget move as you go. No 3D model is made on this page.

Is the budget on the activation page a quote?

No. It is an indicative band, shown excluding VAT, so you can judge whether the project is in the right place before you commit anything. Final cost depends on size, finish, quantity, delivery and installation. The studio checks the figure and confirms it within two days.

What if the budget is higher than I planned for activation?

Type in the budget you have. The tool proposes the smallest changes to scope that bring the project to it, and applies them to what you see on screen. You get a lower specification for your money, not the same thing for less.

I already have a quote from someone else. Can you compare?

Yes. We do not match prices, but we will go through a written quote line by line against our scope so you can see what each includes. If you need to pay less, we offer a version at your figure with a clearly stated scope.

What happens after I finish with Hal?

You can save the project to an account, book a call, forward it to a colleague or download the pack. If you go ahead, drawings come first and you approve them in writing before anything is made.

What is a brand activation?

A physical or live moment that lets people experience a brand directly, such as a launch installation or a pop-up.

Can you make the physical pieces for an activation?

Yes. Oversized products, installations and interactive builds are designed and made by us, and the page gives you a priced brief and an approximate scale drawing before they exist. Our guide to giant bottle display size works through the scaling arithmetic for an oversized product.

Can an activation tour?

Yes. Pieces can be designed to pack, ship and reinstall, and the tool prices shipping and installation.

How much does an activation cost?

It depends on scale, how many sites and how long it runs. The tool shows an indicative band, excluding VAT, that moves as you change the brief.

What if my budget is smaller than the idea?

Type in your budget and the tool proposes the smallest scope changes to reach it.

Can you handle the whole thing?

Yes. From idea and design to making, shipping and installing, with approvals at drawing stage.

What is experiential marketing, and where does an activation fit?

Experiential marketing is any campaign people take part in: they walk in, try the product, play, or take something away with them. A brand activation is the physical piece of that campaign, the thing standing in the square, the shopping centre or the show floor that you build the day around. Activation Room designs that piece and makes it.

What kinds of activation can you make?

Pop-ups, experiential builds, sampling and product-trial points, giant installations, and touring vehicles or units. Hal asks which one you have in mind, whether it is indoors, outdoors or both, and how much floor you have, from a small stand to a field. If your idea sits between two of those, describe it in your own words and the brief follows.

What are activations made from?

Oversized products and installations are made in the same materials as our props: fibreglass, polystyrene, wood, metalwork, resin and paint, with screens, lighting and sound added where the idea needs them. If it will stand outside, tell Hal. Outdoor pieces are built and finished differently from indoor ones.

How does an activation run from brief to install?

You describe the idea to Hal and a priced brief builds beside it. The studio checks the figure and confirms it, then drawings are prepared and you approve them in writing. The pieces are built, finished, packed and shipped, then installed on site by us or with your crew. The plan includes the permits, the power and the crew, and the activation comes down again when it closes.

How long does an activation take to make?

Weeks for a small build, and longer for a large one with screens, lighting or several sites. The honest answer depends on the drawings you approve, so Hal asks when it has to be in place. Tell it the date and we say plainly whether it is realistic before you commit to anything.

Who looks after the activation while it is open?

That is your choice. Your own team can run it, we can supply a crew, or another agency can. Hal asks who it will be, because it changes how the piece is built and what is left with it on site.

What about permits and the venue's rules?

Public space comes with rules from the venue, the landlord or the council. Give Hal the document if you have one and the brief is shaped around it. The plan covers the permits, the power and the crew, so the first time anyone reads the rules is not the week before you open.

How many people can an activation handle?

Tell Hal how many you expect through it each day, whether that is hundreds, a few thousand or many thousands. That number decides how the piece is built to take the footfall and how many people it takes to run it.

What do I get at the end?

A priced brief and scale drawing to start with, drawings you approve in writing, the finished pieces installed where you asked, and the activation taken away again when you close, without a mark left behind.

What do I need to bring?

An idea is enough. A written brief or concept art helps, and so does the venue's rulebook and the date you need it open. If you have none of those, describe the moment you want people to remember and start from there.