Your object is drawn here as you answer.
Product
Rough size, from your answers
Drag to turn · scroll to zoom · drag the figure to move it

Questions about Film Room

About Film Room

About Film Room · How the film visualiser works · Product and brand films · Product photography · CGI and 3D product animation · Film questions answered

How does the film visualiser work?

You tell Hal, our design assistant, what you want made. A priced brief fills in on the left as you answer, and the centre draws your product to scale beside a 1.80 m person. You can change your answers and see the budget move as you go.

Is the budget on the film page a quote?

No. It is an indicative band, shown excluding VAT, so you can judge whether the project is in the right place before you commit anything. Final cost depends on size, finish, quantity, delivery and installation. The studio checks the figure and confirms it within two days.

What if the budget is higher than I planned for film?

Type in the budget you have. The tool proposes the smallest changes to scope that bring the project to it, and applies them to what you see on screen. You get a lower specification for your money, not the same thing for less.

I already have a quote from someone else. Can you compare?

Yes. We do not match prices, but we will go through a written quote line by line against our scope so you can see what each includes. If you need to pay less, we offer a version at your figure with a clearly stated scope.

What happens after I finish with Hal?

You can save the project to an account, book a call, forward it to a colleague or download the pack. If you go ahead, drawings come first and you approve them in writing before anything is made.

What is the difference between a product film, a brand film and a social cut-down?

A product film shows what something does, a brand film says who you are, and a social cut-down is a short version made for a feed. Each has its own purpose and scope.

Can you make a film of something that does not exist yet?

Yes. CGI and 3D animation show a product before it is made, and the images follow the geometry we would actually build.

Do you do product photography?

Yes. Photography is part of Film Room, for products and campaigns.

What is CGI product animation?

CGI is film and animation built from the product's own 3D model, so it can show the product moving, assembling or in use before a single one is made.

How is a film priced?

By length, number of versions, shooting or CGI, locations and edit. The tool asks about each and shows an indicative band.

Can films be used on social?

Yes. Cut-downs are made for the formats you name, and Hal asks where they will run.

What kinds of film do you make?

Brand films, product films, documentary pieces, adverts, social clips, CGI films where the product is built in computer graphics, and photography when you need stills only. Hal asks which, and for how long the finished piece should run.

How does a film job run from brief to delivery?

You tell Hal what you want filmed and a priced brief fills in beside it. A treatment comes first for you to approve. Then the film is shot, or built as CGI, cut and delivered in the formats each channel needs.

Where can the film be shot?

In a studio, on real locations, on a set we build, in a virtual set, or a mix. A set we build comes from Set Room, so the film and the scenery are planned together.

What do I need to supply?

A script, a storyboard, footage or photographs you already have, or 3D files and drawings of the product help. An idea alone is enough to start. Hal also asks how many days of filming you expect and whether people will appear on camera.

How long does a film take to make?

Weeks for a short social film, longer for a brand film with a cast, locations or effects. The length of the finished piece, the days of filming and the amount of animation move it most. Tell Hal the date and we say plainly whether it is realistic.

Will you need permits or releases?

Sometimes. Hal asks whether you think location permits, releases from people on camera, or both will be needed, so they are in the plan before the shoot day.

Can the film have music or a voice over?

Yes. Choose no sound, library music, an original score or a voice over. If the film will be shown in other languages, Hal asks how many.

How long can I use the finished film for?

Hal asks whether you will show it for one year, three years or without an end date, because how long you use a film is part of what is agreed at the start.

What do I get at the end?

The finished film cut for the places it will run, social cut-downs where you asked for them, and stills from the shoot if you chose a handful or a full photo set.