N 52° 28′ 20″ ⌗ W 1° 53′ 41″
9 Milk Street ⌗ Deritend
Reel 01 ⌗ Take 01 ⌗ Loop
● REC
info@stillroomcreative.com
Birmingham
England · B5 5TR
A Stillroom Production

STILLROOM

A STUDIO A FLOOR ONE ROOF
⌗ CLICK ANYWHERE TO LIGHT THE FRAME

Campaign production at speed.
Design, fabricate, install — 4-8 weeks, one invoice.

Activations / Display / Retail / Hotels / Art / Props / Interiors / Animatronics / Sets / Furniture / Bars / Exhibitions / Fabrication
REEL 01 · MANIFESTO

Most of what agencies need is fast.
We make it fast. Designed on Tuesday, prototyped on Friday, on a truck the week after. One team, one floor, one invoice — for ad agencies and brands who want campaign quality without the 60-person studio overhead.

Campaign production at speed4-8 week turnaroundOne floor · 460 m²Birmingham UKFounded by Michael Farwinger + Rafael Rose JamesEx-Scruffy Dog · Disney Imagineering · Universal Creative · Czar FilmsNDA on request Campaign production at speed4-8 week turnaroundOne floor · 460 m²Birmingham UKFounded by Michael Farwinger + Rafael Rose JamesEx-Scruffy Dog · Disney Imagineering · Universal Creative · Czar FilmsNDA on request
REEL 02 · THE FOUNDERS

Decades
on the floor.

Founded January 2026 by two industry veterans. Combined senior credits at Scruffy Dog, Walt Disney Imagineering, Universal Creative, Merlin, Czar Films, Millington Associates and Elemental Design — for clients including Netflix, Disney, NFL, Hackett, LVMH, Cartier, Hermès, Universal Music.
  A · The creative office
50%
Design TeamLed by Michael Farwinger · Creative Director
  B · The factory studio
50%
Production TeamLed by Rafael Rose James · Production Director

Stillroom was founded in January 2026 by Michael Farwinger and Rafael Rose James — two industry veterans who'd run production at the largest creative studios in the UK and the US, and decided campaign work could be done faster, leaner, and without the agency overhead. Michael's senior credits include Scruffy Dog Creative Group (Head of Group Operations), Walt Disney Imagineering, Universal Creative, Merlin Entertainments, Six Flags, Czar Films (Creative Director, music videos for Sony, Universal Music, Polygram, Warner Music), and Production Director roles at Millington Associates and Elemental Design, where his clients included Apple, Burberry, Cartier, Chanel, Hermès, Harrods, John Lewis, LVMH, Mulberry, Nike, Selfridges, Tommy Hilfiger and Yves Saint Laurent. Rafael runs the floor — joinery, metalwork, finishing, electronics, paint, upholstery, CNC, and install. Together they keep the studio small on purpose: one team, one floor, one invoice. Briefs welcome on most things involving wood, metal, foam, paint, stone, fabric, light, electronics or motion.

Creative Office · led by Michael · 8 specialists
/A01DirectionCreative · production design
/A02ConceptIdeation · mood · pitch
/A03Set DesignSpatial · scenic · plan
/A04Tech DrawingsCAD · workshop drawings
/A05Visualisation3D · renders · pre-vis
/A06Virtual FilmAnimatics · spots · stills
/A07StrategyBrand · activation
/A08Project MgmtSchedule · scope · QA
Factory Studio · led by Rafael · 8 craftspeople
/B01JoineryCabinetry · millwork
/B02MetalworkSteel · brass · bronze
/B03FinishingSand · seal · polish
/B04ElectronicsWiring · sensors · motion
/B05Paint & SprayBooth · finish · colour
/B06UpholsteryFabric · foam · leather
/B07CNC + LatheWood · acrylic · turning
/B08InstallCrate · ship · sign-off
A
PART A · DESIGN

The studio.
The idea half.

Led by Michael Farwinger
Creative Director

Concept, art direction, set design, technical drawings, visualisations, virtual film, brand-activation strategy, mood, look-books. A senior creative team moving at speed Michael steers — sketch on Tuesday, prototype on Friday. The room where ideas get argued, killed, resurrected.

  • Concept
  • Art direction
  • Set design
  • Technical drawings
  • Visualisations
  • Virtual film
  • Strategy
  • Look-books
B
PART B · FABRICATION

The floor.
The build half.

Led by Rafael Rose James
Production Director

Joinery, metalwork, finishing, electronics, paint, upholstery, CNC, install crew. A human production team turning the drawings into things you can touch, schedule onto a truck and sign off in person. 460 m² in Deritend with the rare people who can both draw it and run a CNC.

  • Joinery
  • Metalwork
  • Finishing
  • Electronics
  • Paint & spray
  • Upholstery
  • CNC + lathe
  • Install
A + B · One roof. Design and fabrication under one roof, one team, one invoice. The gap between brief and built is where campaigns lose weeks. We close it.
A · DESIGN — Michael FarwingerB · FABRICATION — Rafael Rose James9 Milk Street · Deritend · B5 5TROne team · one floor · one invoiceNDA on requestReg. 16956533 A · DESIGN — Michael FarwingerB · FABRICATION — Rafael Rose James9 Milk Street · Deritend · B5 5TROne team · one floor · one invoiceNDA on requestReg. 16956533
REEL 02 · DISCIPLINES

13 disciplines.
One floor.

Briefs welcome on most things involving wood, metal, foam, paint, stone, fabric, light, electronics or motion.
/01 — Activations

Brand Activations

Pop-ups, launches, experiential. From concept to flightcase. Tour-ready.

/02 — Display

Display + V M

Window schemes, plinths, vitrines, fixture systems. Built to ship and re-ship.

/03 — Retail

Retail Interiors

Flagships, concessions, shop-in-shop. Joinery, finishes, cabinetry, counter work.

/04 — Hotels

Hotels + Hospitality

Lobbies, bars, restaurants, suites. Sculptural lighting, signature pieces, joinery.

/05 — Art

Sculpture + Art

Public art, large-format, gallery editions. One-off or limited run, fully fabricated.

/06 — Props

Hero Props

Hero builds and set dressing for film, stills, broadcast, live event.

/07 — Interiors

Bespoke Interiors

Private residences, members' clubs, offices. Cabinetry, panelling, statement millwork.

/08 — Animatronics

Animatronics + Mech

Motion-driven figures, kinetic installs, mechanisms with embedded electronics.

/09 — Sets

Sets + Stages

Scenic builds, stage scenery, broadcast sets. Modular, transportable, repeatable.

/10 — Furniture

Furniture + Objects

Tables, lighting, vessels, signature pieces — small batch or commissioned.

/11 — Bars

Bars + Counters

Front-of-house joinery: back-bars, service stations, hosting counters, pass-throughs.

/12 — Exhibitions

Exhibitions + Fairs

Trade-show stands, museum interpretation, fair builds. Modular where it matters.

/13 — Fabrication

Trade Fabrication

Subcontract work for architects, agencies, designers. NDA on request.

/13/ Thirteen disciplines · one floor · same hands
REEL 03 · SELECTED WORK

Things we've
made.

Project credits span the founders' careers — Stillroom under Stillroom (2026+), and Michael's prior senior credits at Scruffy Dog, Disney Imagineering, Universal Creative, Czar Films, Millington Associates, Elemental Design. Click any tile to light it. Full case studies on request — NDA available.
Brand activation — retail VM
01/10
ActivationRetail VMMillington / Elemental
Brand Activations
Retail VM
⌗ Click to light

Brand Activation
Retail VM

Production Direction by Michael
Millington Associates · Elemental Design
Museum gallery build
02/10
ExhibitionMuseum
Museum
Gallery Build
⌗ Click to light

Museum
Gallery Build

Exhibition · Museum-grade
Production credits Michael Farwinger
Bespoke interior commission
03/10
InteriorsBespoke
Bespoke
Interiors
⌗ Click to light

Bespoke Interiors
Private Commission

Production credit Michael
Elemental Design
Hackett retail display
04/10
DisplayHackett
Hackett
Retail Display
⌗ Click to light

Hackett
Retail Display

Production credit Michael
Multi-store rollout
Battle & Tribute
05/10
SetTour
Battle &
Tribute
⌗ Click to light

Battle & Tribute
Touring Set

Tour build · Archive credit
Pre-2020
Spaceship transporter
06/10
PropsSetsSci-fi
Spaceship
Transporter
⌗ Click to light

Spaceship Transporter
Hero Build

Sets · Props
Sci-fi feature
World of Wine - Planet Cork
07/10
ExhibitionMuseum
World of Wine
Planet Cork
⌗ Click to light

World of Wine
Planet Cork

Exhibition · Museum
2022
Tamworth build
08/10
SetTheme
Tamworth
Theme Build
⌗ Click to light

Tamworth
Theme Build

Theme park · Archive
Pre-Stillroom
Consumer retail rollout
09/10
RetailRollout
Consumer
Retail Rollout
⌗ Click to light

Consumer Retail
Multi-Site Rollout

Production credit Michael
Millington Associates
Netflix billboard
10/10
ActivationOOH2025
Netflix
2025 Billboard
⌗ Click to light

Netflix · 2025
OOH Billboard

Activation · Recent flagship
Group Operations credit
Stillroom production floor
⌗
9 Milk Street
Deritend · B5 5TR
StudioProduction460 m²
The Floor.
Deritend, Birmingham.
⌗ Click to light

The Floor
Deritend, Birmingham

Studio · Production
2026
REEL 04 · COLLABORATORS
NetflixDisneyNFLCartierHermèsBurberryHackettSelfridgesLVMHMulberryTommy HilfigerUniversal MusicSonyHarrodsApple NetflixDisneyNFLCartierHermèsBurberryHackettSelfridgesLVMHMulberryTommy HilfigerUniversal MusicSonyHarrodsApple
13
REEL 05 · THE FLOOR

Production
is the point.

A production facility under the same roof as the design studio. We design what works because we make it ourselves — same hands, same sign-off.
Stillroom production floor
N 52° 28′ 20″ ⌗ W 1° 53′ 41″
Frame 01 ⌗ Production Floor
9 Milk Street ⌗ Deritend ⌗ B5 5TR

Sketch.
Prototype. Build.
Install.

000m²
Production floor
00+
Disciplines in-house
00+
Years in fabrication
0days
Avg. lead — small commissions
Step / 01
Brief & sketch

Sit down, map the build, pin the budget and the install date. Sketch and reference together — same room, same key.

Step / 02
Prototype

Mock-up in the materials we'll actually ship. Foam-core for spaces, full mat-up for finishes. Sign off on the real thing.

Step / 03
Fabricate

Joinery, metalwork, finishing, electronics, paint, upholstery — same floor, same team, shared schedule.

Step / 04
Install

Crated, ratchet-strapped and on the truck. We hand to your install crew or run it ourselves. We sign it off in person.

REEL 06 · STUDIO

Brief us.

We're selective with the briefs we take — but we always reply.

Currently booking
Q3 / Q4 2026.

⌗ Q3 production opens in
000:00:00:00:00 DAYS · HOURS · MIN · SEC · CS

Stillroom is a small studio with a working production floor. One team, one site — sketch on Tuesday, prototype Friday, on a truck the week after. Ad agencies and brands welcome.

For agencies with a recurring fabrication need, we run a sub-contract pipeline under NDA — same-day quotes, day-rate options, full ownership of the build, your team takes the credit.

REEL 07 · CONTACT

Book a 30-min intro call →

Or email info@stillroomcreative.com

9 Milk Street
Deritend, Birmingham
England · B5 5TR

Studio visits by appointment.
NDA on request for sub-contract work.

Book intro call View work
END CREDITS
Directed byStillroom
Production DirectorRafael Rose James
Creative DirectorMichael Farwinger
Previously atScruffy Dog · Disney Imagineering · Universal Creative · Merlin · Czar Films · Millington · Elemental
Floor460 m² · Deritend, Birmingham
Design DisciplinesConcept · Direction · Set Design · Visualisation · Virtual Film
Build DisciplinesJoinery · Metal · Paint · Electronics · Install
Based oncampaign production at speed — one team, one floor, one invoice
Filmed on location9 Milk Street · B5 5TR · UK
Now bookingQ3 / Q4 · MMXXVI
A Stillroom Production · MMXXVI