Reel 03 · Selected Work · MMXXVI

The work we make.

Eight projects. Concept to crate. Drawn on the creative side, built on the floor — same roof, same hands. Hover on a frame to bring it up; click to lock it bright.

13 disciplines Activation · Retail · Hospitality · Sets · Props · Exhibitions UK · EU · USA

A short roll, not a portfolio in the agency sense — these are the projects we keep showing because they say what we are. Window schemes that hold a flagship together. Hero props that survive a film set. Activations that travel. Each one drawn upstairs, built downstairs. Same roof, same hands.

01 · MMXXV Maison Crivelli at Harrods, the Library Site activation by Stillroom
Activation · Retail · Luxury

Maison Crivelli Harrods

Activation Harrods · Library Joinery Brass · Stone 2025

A take-over of the Harrods Library Site for Maison Crivelli. Architectural display joinery — brass-on-stone palette, recessed niches, a fragrance ritual built into the woodwork. Drawn, prototyped, finished and installed in eight weeks. Held the floor for the campaign window.

Build · Stillroom Floor Install · Harrods, London Window · 8 weeks
02 · MMXXV Netflix oversized billboard activation for the 2025 campaign
Activation · OOH · Broadcast

Netflix Bigger Billboard

Activation Out-of-home Wheatpaste · Print Streaming 2025

"We're gonna need a bigger billboard." A large-format wheatpaste piece for Netflix that tipped over the edge of the medium itself — print, paper, scaffold and a copy line that did the heavy lifting. Designed against the clock, produced and installed in a long weekend.

Discipline · Activation Format · Large-format print Year · 2025
03 · ONGOING Hackett retail display in dark wood with brass detailing
Display · Retail · Heritage

Hackett Retail Display

Display Retail · Heritage Dark Oak Joinery · Detail Ongoing

Standing fixture for Hackett — dark stained oak, soft-aged brass furniture, tabletop merchandising, deep edge profiles. The kind of piece a sales floor doesn't notice for the right reasons: it stays put for years and the lacquer doesn't lift. A long-running roll-out across the chain.

Discipline · Display + V&M Material · Oak · Brass Run · Ongoing
04 · MMXXIV NFL brand activation by Stillroom
Activation · Sport · Live

NFL Brand Activation

Activation Sport · Live Hero Build Tour 2024

A travel-ready hero build for an NFL UK takeover — modular, freightable, set up by a small crew in under a day. Brand grade finish on the visible faces, road-case hardware behind. The piece that has to land its first ten minutes and survive the next ten cities.

Discipline · Activation Build · Road-ready Year · 2024
05 · MMXXIV A hero Paddington Bear marmalade jar prop, finished and lit
Hero Prop · IP · Film

Paddington Hero Jar

Props IP Hero Build Film 2024

Hero marmalade jar for the Paddington campaign — turned blank, hand-finished label, true-blue lid, tolerances tight enough to sit beside the IP without flinching. Built once, photographed many times. A small build with a long tail.

Discipline · Hero Props Finish · Hand · 1-of-1 Year · 2024
06 · ARCHIVE A sci-fi hero spaceship prop / set build
Sets · Props · Sci-fi

Spaceship Hero Build

Sets Hero Prop Sci-fi Vacuform · Steel Archive

A full-scale hero ship hull — vacuform skins on welded steel armature, paint-aged for camera, panels broken out for crew access. Built tough enough to take a film crew, light enough to crane into position in a morning. The kind of build that has to read both close and far.

Discipline · Sets & Stages Materials · Steel · Vacuform Use · Film · Stills
07 · MMXXII Planet Cork installation at the World of Wine museum, Porto
Exhibition · Museum · Long-life

World of Wine Planet Cork

Exhibition Museum Cork · Aluminium Permanent 2022

A permanent gallery centrepiece for the Planet Cork museum at World of Wine, Porto. A hung sphere clad in real cork, lit from inside, drawn into a built room where the wall, floor and object all read as one material. Museum-grade build standards — twelve months of footfall and counting.

Discipline · Exhibitions Build · Permanent · Museum Year · 2022
08 · LIVE The Stillroom production floor, 9 Milk Street, Deritend, Birmingham
Studio · Production · Live

The Floor Deritend

Studio 460 m² CNC · Joinery · Metal Spray · Finishing Live

Not a project — the place all of these came out of. 460 m² of working floor at 9 Milk Street, Deritend. Joinery, metalwork, paint, electronics and finishing in one room, with an upstairs creative office feeding it drawings and approvals through the day. The thing that makes the rest possible.

Address · 9 Milk Street City · Birmingham B5 5TR Floor · 460 m²
Reel 04 · Collaborators
Netflix·Disney·NFL·Paddington·Hackett·Maison Crivelli·Selfridges·Heinz·Al Marai·World of Wine· Netflix·Disney·NFL·Paddington·Hackett·Maison Crivelli·Selfridges·Heinz·Al Marai·World of Wine·

If you have a brief we'll read it.

We're selective with the briefs we take — but we always reply. Currently booking Q3 / Q4 2026.