An AI-led creative team and a human production team. Speed of one, skill of the other. Same roof. One door at 9 Milk Street, Deritend.
Most of what brands sell is staged. We build the stage — the windows, the sets, the props, the rooms a campaign happens inside. We design what works because we make it. The two halves of this place feed each other in the same building, on the same day, and the things we ship come out faster and steadier for it. Speed of AI on the design side. Skill of human hands on the build side.
An AI-led design team — thirteen specialists, each tuned to one job. Concept, art direction, set design, technical drawings, visualisations, virtual film, brand strategy, project management. The side that turns a brief into something the floor can build before the kettle has boiled twice.
A human production team — eight craftspeople who work with their hands. Joinery, metalwork, finishing, electronics, paint, upholstery, CNC, install. Twelve-plus years between them on briefs that had to land. The side that turns the drawing into the object.
A simple loop, run fast. The creative office moves at AI speed, the floor moves at human pace, and the two are wired together so a drawing made before lunch is on the bench by close of day. Nothing is held up waiting for someone else's deck.
You tell us the thing, the place and the date. We tell you whether we're the right shop for it. We're selective — but we always reply.
A · Creative OfficeConcept, references, two or three visualisations and a frame of the world it'll live in. Quick enough to argue with, finished enough to make decisions on.
A · Creative OfficeTech package, finishes, fixings, cut list. The same week, not the next month. Reviewed by Rafael before it leaves the office.
A → B · HandoverCut, joined, painted, electrified, packed, installed. Photographed once it's standing. Crated when the campaign is done.
B · Factory StudioA working production floor with paid clients lives or dies on standards. Ours are documented and audited — not because anyone enjoys reading a manual, but because the alternative is a missed window and a furious procurement officer.
Process logged, decisions traceable, every job comes off the floor with the paper trail to match. No mystery on who signed what off, when.
Risk and method statements as standard. CDM-aware on construction-led work. Site teams briefed before they roll.
Reusable substrates where the job allows. FSC stocks by default. Crated for second-tour use where a build will travel.
Standard NDAs on creative work. Approval gates wired into the pipeline so brand teams sign off before a saw turns on.
Public liability, employers' liability, and professional indemnity in place. Certificates on request before a contract goes out.
We white-label for agencies and other studios. Discreet, NDA-bound, your client never sees our name unless you say so.
Heads the creative office. Direction, set design, brand work, the front-end conversation with clients. Builds the team of AI specialists that turn a one-line brief into a buildable package by end of week. Has spent enough years in agency-side and brand-side rooms to know which arguments are worth having and which aren't. The side that turns thinking into drawing.
Runs the floor. Joinery-trained, metal-comfortable, the person whose name goes on a drawing before it gets cut. Twelve-plus years of fabrication and install on briefs that had to be on a stage, in a window, or under a film light by Friday. Quiet, exact, hard to fluster. The side that turns drawing into the object.
Currently booking Q3 / Q4 2026. Tell us the thing, the place and the date.